Our Story
Empowering Women, Preserving Heritage
With What Vision Is HIMRAS Started?
HIMRAS was born out of the need to uplift and empower the women artisans of Uttarakhand, who have long faced challenges such as limited market access, lack of recognition, and financial dependency.
Despite their incredible skills in traditional Himalayan crafts, these artisans struggle to sustain themselves due to exploitation by middlemen, low wages, and the declining demand for handmade products in a mass-produced world.
Our Vision
At HIMRAS, our vision is to create a self-sustaining ecosystem where these women can thrive—economically, socially, and culturally.
Fair Opportunities
Provide a platform to showcase and sell goods without exploitation
Preserve Heritage
Keep centuries-old craftsmanship alive through traditional techniques
Financial Independence
Help artisans earn dignified livelihoods for their families
Empowered Community
Build leadership and entrepreneurship among rural women
More Than a Brand
HIMRAS is not just a brand; it's a movement towards empowerment, sustainability, and cultural preservation, ensuring that every handcrafted product carries a story of resilience, strength, and tradition.